Matt Gregory
My brand is all about helping everyday families save time and money. My emails are structured as a newsletter-style format where I: Share quick money-saving tips or stories (I’m a dad of 5, so it’s very relatable to my audience).Provide value around shopping smart, spotting legit deals, and avoiding overpaying.And then include a few curated deals that I’ve personally vetted! So the majority of the email is my content + advice, with deals sprinkled in as part of the value.